-

---

I love understanding customers.

All too often i find myself thinking about why a brand made a particular choice, or what a customer was actually feeling when they made a purchase that contradicted everything they said they believed. Consumer psychology is utterly fascinating, and applying it to buying behaviour is a delight!

What I actually do

I pull threads from wherever I find them: psychology, fashion, retail, behavioural research, a phone call that didn't go quite as expected..... and follow them until they become a marketing or sale argument. The studies on this site are the results of that process . They span everything from brand strategy to data analysis and quite a lot in between. This is not by design, its just where the questions led.

I spent close to a year as a Guest Service Representative at Arc'teryx, handling inbound customer calls. In hindsight, it turned out to be a form of primary research. When you listen carefully to how customers actually talk about a brand - not in a focus group, or in a survey, but mid-purchase or or mid-delight (or mid-frustration) - you hear things that research may miss. Several of the insights in these studies came directly from that listening.

What I'm looking for

Roles in marketing, sales, brand, consumer insights, or marketing analytics. Basically anywhere the interplay of psychology, data, and human behaviour is taken seriously. 

I'm at the beginning of this, and just starting to understand this field. I know that. These studies are a start, that's all :)

A few things that interest me beyond the work

It is a long list: Fashion and how it functions as identity signalling. The psychology of pricing. Why some brands earn genuine loyalty and most don't. Live music. The challenges of communication in our 'scattered-attention' world. The difference between what people say motivates them and what actually does. All these and much more. The deeper I get into understanding customers, the longer the list gets!

Contact Me: 1TrueThing@gmail.com